The Business of Events - Selling the IMPACT of Your Work

sales strategy Nov 21, 2023

This is a recording of my contribution to Global Meetings Industry Day - where my brief was to elevate the mindset of the events industry to talk about the importance of their work.

Persuasion is a fundamental aspect of any role in the business world.  We all engage in persuasion in one form or another.   Whether you are an Event Planner looking to promote your event within your organization, justifying event investments, or secure a larger budget.  

OR if you are in sales and aiming to secure new high value business deals – this is for you. 

This is an insight on the profound impact the events industry has on business.   Let’s work together to raise the industry’s profile, positioning it more prominently at the boardroom table to minimize budget cuts and maximize ROI. 

 Learner Outcomes:

  •  Learn effective strategies to communicate your contributions and secure a seat at the boardroom table and winning the deal, while also ensuring mutually beneficial outcomes. 
  • Gain a deeper understanding of the purpose of events.
  • Engage in constructive dialogue within a supportive environment and connect with like-minded individuals who share your passion.  



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