I have a really quick one this week. A question came in from Carla: "Ciara," she said, "sometimes I'm so busy that I just don't know what to do next. I get all confused and I end up not being productive. Just jumping quickly from one thing to the other because sometimes your brain feels really full."
That happens to me all the time -- you're jumping and not following through on one thing. I am not really focusing to get one thing finished and finished really well."
This is how I responded...
I've been listening recently to a Buddhist monk, Thich Nhat Hanh. His response to when your brain gets in "overload mode" is to breath. To help to calm your mind.
Your breath is what connects your mind to your body and it helps to bring you back into the present. To be able to make a clear decision as to that one thing that you're going to do next in order to get it right.
Breathe in for the count of...
Today I wanted to share some tips with you from my book, Steps to Win. I want in particular to focus on a strategy that will work for you right now in selling in the online space. And that is on gathering testimonials or client reviews.
We all know how valuable websites are when we're trying to make decisions on travel. But no matter what industry you are in, social proof is a very important tool to have to help clients to make a decision.
And that's really what sales is all about - helping the client to make the right decision, which hopefully will be working with you.
So it's very important to be having conversations with your clients right now, even if they are not buying. And a great excuse to call them up, or get them on a zoom call or email them, is in asking for testimonials.
Now you really want to get a testimonial that shows the value that you bring to the table. Every company will have customers that are happy and that will say;
"I had a great experience, love...
I just had a cold call sales call from a very enthusiastic salesperson trying to send me some software, it was over the phone, and I probably will never buy from them for a number of reasons.
So sales leaders, it's really, really important right now to help your team to earn the trust of the buyer.
What that salesperson needed to do was earn enough of my trust to give him my time to take that free demo that he really wanted me to sign up...