Anytime I am at a trade show I can't help but think that loads of potential clients are walking past me! So, I have created this trade show tip to help avoid that wasted opportunity.
>> Start the conversation with them before the show. See who's talking online.
>> Follow the #hashtag for the show.
>> Be present and active in any social media groups related to the show.
>> Post regularly on LinkedIn to let people know you will be there and would welcome a conversation.
I met a great contact a few years ago via Twitter and arranged to meet him at the trade show. We met up for a glass of wine and I felt like I had known him for years. Why? Just because we had an online conversation first.
We've been great friends since. I subsequently interviewed him for my book and this year a business opportunity has...
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