Trade Shows - WIN More Leads with these Mighty Moves. Tip #4

 Tip #4 for winning more business at trade shows:

Follow the hashtags for that particular event and engage in the conversation beforehand.

Anytime I am at a trade show I can't help but think that loads of potential clients are walking past me!  So, I have created this trade show tip to help avoid that wasted opportunity.

>> Start the conversation with them before the show.  See who's talking online.

>> Follow the #hashtag for the show.

>> Be present and active in any social media groups related to the show.

>> Post regularly on LinkedIn to let people know you will be there and would welcome a conversation.

I met a great contact a few years ago via Twitter and arranged to meet him at the trade show.  We met up for a glass of wine and I felt like I had known him for years. Why? Just because we had an online conversation first.

We've been great friends since. I subsequently interviewed him for my book and this year a business opportunity has come along as a result of that first conversation.

You never know who you're going to meet online. Start that conversation online, engage with their content, then arrange to meet them in person.