Ignite Your Sales Team

...to build relationships that position them as Trusted Advisors - not Sales People.

No one wants to listen to another sales pitch.

Clients have changed the way they buy. Have you or your team changed the way you sell? If not, you risk losing business.

Let's Talk - if you want to help your team get to their next level of success

Stakeholder pressure demands results this quarter...

yet buyers are very concerned with price. You sense your team needs more support and new skills to sell in a socially-distant world. But you are not a trainer and don't have time to do this all by yourself.


Let's start getting the results you need by positioning your sales team as partners, not suppliers, and showing them how to move the conversation away from price and towards profitability.

Sales is about making an immediate connection

That's what your client needs in order to help them to want to have a conversation with your team. Time with clients needs to be earned. It involves a fundamental move away from transactional selling towards a more consultative approach.

Building relationships is a key ingredient for success in today's market place. I will show your team how to personalize the sales experience for each client and where to use automation.

Steps to WIN™ - a flagship sales skills program

With my proven Steps to WIN™ Process, watch your team pivot and change how they do business, without taking them out of the field.

This is my most popular sales team training program, designed to help your team distinguish themselves from the competition, build relationships with trust and close more deals, more often.

This is a modular program divided into steps, building your team's confidence at each point and ensuring nobody gets overwhelmed or left behind. I have been training sales teams virtually since 2014 with proven results. 

Contact Me to Find Out More

How to Make Sales Calls Online - an essential sales skill for business today

What worked in 2019 won't work today. Traditional on-the-road sales has moved online and this requires new skills. In this program, I cover:

  • How to build relationships through a screen.
  • How to create presentations and online meetings that engage clients and avoid using lots of slides that are toxic in the virtual world.
  • The tools and tech to use to create a more compelling message online and face to face.
  • How to set up sales calls online and go from reluctant to confident when prospecting potential customers.
  • How to read your clients virtually and what to do to replace the social etiquette that was so important in the face to face meeting.
  • Follow-up techniques to close the deal.
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Score your Team!

Use this free "Relationship Selling Scale" to Evaluate How Effective Your Team is to Sell in This New Economy

Take the Assessment

My flagship programs build the following sales skillsets

Build Empathy & Gain Trust

I show teams how to step back, to understand the world of their client.

How to Stand Out by being more relevant.

How to prepare for customer conversations that show they care.

Be a Trusted Advisor

With my Conversation Frame™ I show teams how to move away from being transactional towards a more consultative approach.

I share questions that help to open up a conversation so the customer feels supported and wants to share important details that will help create a WIN/WIN situation.

Winning Proposals & Presentations

How to weave what customers shared with them into proposals and pitch presentations.

How to quickly personalise these documents so the customer feels they listened and really care.

Selling Virtually While Creating a Connection

Being successful in the online world of sales involves more than just switching to zoom.

Having moved a traditional face to face business online in 2014, I share how to create a virtual experience that makes the right impression.

How to Create Habits & Build Mindsets to Make Pro-active Sales the Norm

Client profiling to identify your most profitable business.

How to create systems for new business development and repeat business and referrals.

How to WIN more business from people they already know.

Create Next Steps

How to nurture, follow-up and lead customers to close more deals.

Negotiation techniques to create more WIN/WIN deals that work virtually or face to face.

Meet Brian, Senior Sales Manager of a 15 person team

Within 2 weeks of my Steps to WIN Process, I helped Brian get business worth $5 million over the line. I showed him how to have a different conversation with a client - one where they leaned in.

Meet Angela Guillemet,
Executive Director, INCON

"Ciara ran an inspiring sales skills workshop.  She provided really interesting new models to approach sales.  The gathering of international sales professionals were really inspired by her innovative and personal approach."

What to Expect from working with me. 


I have studied how the brain learns. I inspire and nurture rather than overloading your team with too much information. 

I create experiences that involve being outside, connecting with team members and I show teams how to tap into the power of nature.


I will design a program and experience for your team no matter what their level of experience is or their location. 

Steps to WIN and How to Make Sales Calls Online consist of a number of two-hour virtual training room experiences that are interactive - no more Zoom fatigue.  PLUS:

+ individual access to a training website to reinforce learning

+ online assignments (and I can share reports with you on how each team member is doing)

+ accountability and implementation strategies

+ nurturing and follow-up by me to ensure each member is taking action.  

I also invite each member to a private Facebook group to network with other like-minded individuals; to share, progress and learn from each other.


Next Steps:  Let’s talk. 

I need to understand your needs in order to design a sales program that is right for your team, your business, your marketplace.

Call me on +353 86 361 1428 or find a time in my schedule for us to have an online meeting. 

Let's Talk

I’ve spent the last 7 years figuring out what works to help your team remotely.  I can save you the expense and hassle of figuring this out for yourself. I know what works and what will stick.

These programs can work for your team too. If you'd like your team to get better sales results, let's talk.

Contact Me

About Me

I believe in the power of connection and cultivating partnerships instead of transactional relationships. I know it works.  I have seen how the average sales team can completely transform into an engine for growth.

Whether you are a Fortune 500 company or independent small business I can design the right program for you.

I love to show teams how to have better relationships with their clients. The kind of relationship the client wants and needs to help them buy. I’d love to hear your story.

I have designed these programs with your sales teams in mind.
My style is to create an engaging experience, one that taps into each participants creativity and stimulates their curiosity.

Let's Talk