Who is your ideal profitable client?
Who is a fabulous client that you would really like to meet?
The more you know them, the more you know about them, the easier it is to find them. If you want to keep the sales funnel full and the leads coming in...then it is time to be pro-active. The really profitable business rarely walks in the door - you have to go out and find it.
A quick way to get clarity on who is a profitable client is to ask these questions:
The more you know them, the easier it is for you to create the right kind of messaging before the trade show in order to attract those right profitable clients.
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