Steps to WIN Masterclass
WIN at trade shows, on sales calls or convert more inbound enquiries.
Want More Profitable Group Business?
The client has changed the way they buy. Have you or your team changed the way you sell?
Now is the time to ensure you or your sales team are as productive as possible. Getting a timely ROI on your investment in Trade Shows is paramount.
Top priorities from an investment in Trade Shows and sales blitz's are
1. Securing quality appointments
2. Attracting more of the "Right Fit" buyers for your business.
It is time to stop spinning your wheels.
Do something different to WIN more of the clients that should be yours.
Tell Me More!
What worked before won’t work now. Future proof your sales skills.
Join me for live sales training workshops and learn strategies that you can implement straight away. These are new courses I have created to help you sell to buyers more successfully post COVID.
Maximise your investment in Trade Shows by doing something different.
I have been training teams virtually on how to WIN more since 2014. I ran an agency for 10 years before that and worked as Sales Coordinator to Sales Director roles before that – so I get it!
"You are amazing. I took your advice and my relationship with my client changed. She got back to me with a different 'language and tone' - more warm. She signed the contract - worth €100,000! Thank you so much for such an inspiring training course."
Eleni Xiarchogiannopoulo
Training Course Descriptions
Masterclass 1
Live, online May 2nd, 2024, 12:15pm- 2:45 pm - London time / 7:15am - 9:45 am EST
How to Stand Out, Think Different, and Lead High Converting Client Conversations at Trade Shows and on Sales Calls
Part 1: How to Stand OUT: To secure more quality appointments and business.
Clients' needs have changed. To get their attention and earn their time, you must be relevant and aware of what is most important to them. We take the time to step back and examine the world of the Meeting & Event Planner- your potential client (because it has changed so much in the last 2 years).
This knowledge will help you to carve out a compelling profile, appointment requests and sales pitch. It will help you to attract more of the right type of clients - profitable clients, so you can avoid hours of frustration in chasing potential clients who don't get back to you.
Part 2: Leading a Winning Client Conversation (whether on a site inspection, during client entertainment, at a trade show or on a sales mission/sales call)
In this workshop we focus on Value Creation Conversation Skills.
Business is lost and won based on how you make a client feel. The art of conversation and how to get the client to happily share with you what will help them to say YES is a critical skill to develop. You may find that it is hard to know what an interesting conversation is to have with clients after you have asked about the dates, rates, and space requirements. If so, this is an important skill to work on.
If you feel you or your team are an order taker (and sometimes taking business that isn't a good fit), rather than an order maker, this will really help you to move past that.
I teach listening and conversation techniques in this module that build confidence in creating strategic business relationships. Relationships that help clients to remember you and see you as a partner rather than as a supplier. This type of relationship results in more sales.
Investment for this course: €699.
Time and delivery: A 2.5 hour online workshop run live with Ciara.
You will also have access to a training website where you have additional tools and training videos to help you implement as you go along. It is also a great opportunity to network with other great members across the world.
Masterclass 2
Live online May 23rd 12:15pm - 2:45 London Time/ 7:15-8:45am EST.
How to Write Proposals that WIN!
How to avoid never hearing back from the client after putting hours into preparing a proposal or offer. We look at the structure, content, delivery, and follow-up on proposals to WIN a more profitable business.
These techniques will also work for filling out RFPs on 3rd party websites such as Cvent. I will show you how to personalize proposals without them taking all day to prepare.
If you feel like you are on a hamster wheel of just sending out proposals, quotes, and offers and only winning a small percentage of them – this course is for you.
Investment: €399 per person for this course.
Time and delivery: 1.5-hour online workshop run live with Ciara. You will have access to a training website where I share additional tools and training videos to help you implement as you go along. It is also a great opportunity to network with other great members across the world.
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"The Steps to WIN provides the perfect insight and understanding into ‘what clients want and need’ during the sales process. Ciara’s training platform helps teams to:
- engage in a much more proactive way with clients
- have a much stronger understanding of the client’s needs and expectations
- convert more business and make the client journey that much better."
Justine Thomas Butler
Head of Meetings, Incentives & Events, Arabian Adventures. A DMC, PCO company, Dubai.
Get more of the results you want today by signing up to one or both of these courses.
I'm in - sign me up!
Let me show you how much you can be doing now to give your business the edge.
Earn the trust and confidence of the clients you want to WIN.
I’ve spent the last 7 years figuring out what works to effectively train remotely. I can save you the expense and hassle of figuring this out for yourself. I know what works and what will make it stick.
About Me
I believe in the power of connection and cultivating partnerships instead of transactional relationships. I know it works. I have have been the client, a corporate decision maker. I have seen the mistakes sales people have made trying to sell to me as an agent. I want to show you how to WIN and go from good to great by building stronger relationships with your clients.
We will do great work together if you are the kind of person who doesn't want to feel salesy or pushy with clients - yet would love to know how to have more control in the sales process.
I'd love to show you how to have better relationships with your clients. The kind of relationship the client wants and needs to help them buy. Now is a great time to do something different to get different results.
Course 1- How to Stand Out, Think Different, and Lead High Converting Client Conversations
€699
May 2nd 2024 at 12:15 London BST Time
SIGN UP NOWCourse 2 - How to Write Proposals That WIN
€399
May 23rd, 2024 at 12:15 BST London time zone
SIGN UP NOW