Steps to WIN Masterclass

Masterclass Details
 

Live, online September 4th 12 noon to 2:30 pm EST

How to:

- Secure More Appointments

- Stand Out, Think Different to Attract More Buyers

- Perform at the Show

- Lead High Converting Client Conversations 

Designed for sales leaders and managers who are serious about results, this course will empower your team to:

Attract the Right Buyers: Learn how to draw in prospects that are ready to do business.
Secure More Appointments: Master the art of filling your calendar with high-value meetings.
Maximize Your ROI: Turn every trade show into a profitable venture with strategies that work.

Masterclass Details: 

Stand OUT and Win More Business: Transform Your Trade Show Strategy

Part 1: How to Stand OUT and Secure More Quality Appointments

In today’s rapidly changing landscape, clients' needs have evolved. To capture their attention and earn their trust, you must be highly relevant and in tune with what truly matters to them.

In this course, we dive deep into the world of the Meeting & Event Planner—your potential client—whose priorities have shifted dramatically in the last two years.

By understanding their new expectations, you’ll learn how to:

- craft a compelling profile - and get feedback from Ciara on your new profile

- create irresistible appointment requests - and secure more appointments

- deliver a sales pitch that resonates.

This insight will help you attract the right type of clients—profitable clients—so you can stop wasting time on prospects who never respond.

Part 2: Performance at the Show - Leading a Winning Client Conversation

Whether you’re on a site inspection, entertaining clients, at a trade show, or making a sales call, the ability to lead a value-driven conversation is crucial. The way you make a client feel during your interaction can determine whether you win or lose their business.

At a trade or road show you only have minutes to make an impression - one where the buyer wants to progress to the next stage of their buying journey with you. 

- I'll teach you a conversation technique that will help you to secure more 2nd meetings with buyers.

- I'll show you how to avoid boring potential buyers with another PowerPoint deck presentation. (They see hundreds of them!)

- I'll share techniques to help you walk away with more Requests for Proposals. :)

If you’ve ever struggled to keep a conversation engaging after discussing dates, rates, and space, this workshop is for you. We focus on developing Value Creation Conversation Skills—teaching you how to engage clients in meaningful ways that lead to YES.

If you or your team feel more like order takers than order makers, this training will help you break that cycle.

In this module, I’ll teach you listening and conversation techniques that build confidence and help you create strategic business relationships.

These relationships will make clients remember you as a partner, not just a supplier—leading to more sales and stronger partnerships.

Part 3: Post Event Follow-Up - September 11th, 12 noon to 1:30pm EST.

Your work doesn’t end when the event does.

The follow-up is where you turn new contacts into profitable clients.

In this section, we’ll cover

- proven techniques to keep your leads engaged and guide them toward making a purchase.

- how to maintain momentum

- personalize follow-ups

- create ongoing relationships that lead to repeat business and long-term success.

Investment for this course: $999. 

Time and delivery:  A 4-hour online workshop run live with Ciara.  
You will also have access to a training website where you have additional tools and training videos to help you implement as you go along.  It is also a great opportunity to network with other great members across the world.