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One thing has become clear in my conversations with Sales Leaders -  many teams are struggling to have more conversations with **new clients**, especially when no prior relationship exists.

This challenge applies equally to both experienced salespeople and those newer to sales.

 So, how do you help your team overcome this?

### 1. Start with the Basics 💬 

Even seasoned sales professionals can forget the fundamentals when they get busy. That’s why I always start with **conversation skills training**.

It may sound simple, but experienced salespeople often say to me, "Ciara, I forgot about doing that."  I find that when people get busy, they stop doing the basics right and opt to send an email instead! 

Email doesn't build loyal client relationships.

This back-to-basics approach helps refocus the team on what really works: leading the conversation, asking the right questions, and creating space for meaningful dialogue.

### 2. Focus on Value-Driven Conversations 🎯 

The next step is...

You heard the words Follow-Up, Follow-Up, Follow-Up before.  It is indeed a key sales move and skill to develop.  How you do it will define you and set you apart from the sea of sameness. 

Press play to discover this effective, proven tactic in 1 minute.

Sometimes you want to just shake it off!! (And it is a necessary release).

Prospecting is hard. And it's not getting any easier. COVID certainly hasn't helped the situation. But the fact is that you still need to generate revenue and you need to find new clients. Perhaps you're finding it hard to get these potential clients on the phone, they don't have time to talk to you, or you are hearing there's a "pause" on spending at the moment.

Either way, if you're actively prospecting, if you're trying to take control of revenue opportunities, if you're trying to bring in new business, it's not easy out there.

You might be hearing a lot of NOs. And that feels very negative, and it affects your energy.

Well, there are three ways that I can help you to “shake it off”:

1. One is to get up and dance, do what Taylor does, put on your favorite music, and just try and let it go.
2. The second one is to try some meditation and to focus on your breath. That's what I love to do. Even a two or three
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